Case Study: Greater Columbus Convention & Visitors Bureau increases eNewsletter signups with Simpleview CRO

Experience Columbus Increases Conversions with Simpleview CRO

Greater Columbus Convention & Visitors Bureau partnered with Simpleview to improve performance on its award-winning Experience Columbus website, with a specific focus on increasing eNewsletter signups. Although the homepage already included a signup call-to-action, the team saw an opportunity to boost conversions on internal pages, where no such prompt existed.

Simpleview’s CRO team analyzed the site and tested a footer variation on interior pages that added a consistent eNewsletter signup call-to-action. After 15 days and about 50,000 visitors, the test reached statistical significance and led to a 513% increase in conversions and a 518% increase in conversion rate, delivering a measurable lift for the Greater Columbus Convention & Visitors Bureau.

Greater Columbus Convention & Visitors Bureau