Case Study: Visit Eau Claire boosts traffic and engagement with Simpleview

Event Calendar and Increased Traffic

Visit Eau Claire, the official destination marketing organization for the Eau Claire area in Wisconsin, wanted a website that would better promote the destination’s unique personality and engage both locals and visitors. Working with Simpleview, they aimed to create a fresh, fun, and edgy online presence that could support social engagement and ongoing conversation about local experiences.

Simpleview delivered an integrated website strategy that included experience-based content clusters, a staff and community blog, an event submission system for a comprehensive calendar, and planning tools like “Plan Your Trip,” “Trip Builder,” and live chat. The results were strong: within one month of launch, organic traffic rose 104%, unique visits increased 81%, overall visits grew 77%, and page views climbed 36%. The Event Calendar became the site’s most popular page, with visitors spending up to 1.5 minutes on it and a bounce rate of 37%, well below the industry average.

Visit Eau Claire