Case Study: Daytona Beach Area CVB boosts search visibility with Simpleview PPC Campaign Management

Daytona Beach Area Convention and Visitors Bureau (CVB) - Customer Case Study

Daytona Beach Area Convention and Visitors Bureau (CVB) turned to Simpleview for Pay-Per-Click (PPC) Campaign Management after handling its paid search efforts in-house. As the team grew, the CVB needed a dedicated group of certified paid media experts to overcome optimization challenges and improve campaign performance.

Simpleview overhauled the CVB’s AdWords account with more precise geo-targeting and a larger, more segmented campaign structure. By splitting campaigns across key locations and adding new categories such as water activities, shopping, restaurants, and outdoors, Simpleview helped Daytona Beach reach more relevant audiences, appear in more Google searches, increase awareness, and drive more site visits and conversion opportunities.

Daytona Beach Area Convention and Visitors Bureau (CVB)