Case Study: Butler County Visitors Bureau achieves a more usable, cost-effective CRM with Simpleview CRM

CRM for Small DMOs and Budgets

Butler County Visitors Bureau, a small destination marketing organization in southwest Ohio, needed a CRM that would actually fit its team’s workflow and budget. After adopting a prior DMO-specific CRM in 2008, staff usage faded because the system was not specialized enough, not as customizable as needed, and did not deliver the functionality they wanted.

Simpleview CRM provided the bureau with a more usable, cloud-based solution featuring a simpler interface, intuitive processes, and the flexibility to do more without paying for unnecessary extras. With free implementation, no long-term contract, and a core build tailored to their needs, Simpleview helped Butler County Visitors Bureau invest with low financial risk and gain a solution the team could realistically use for both immediate and long-term goals.

Butler County Visitors Bureau

Mark Hecquet

Executive Director