Case Study: Grapevine Convention & Visitors Bureau achieves centralized data management with Simpleview CRM

Centralized Hub and Data Management

Grapevine Convention & Visitors Bureau, the promotional arm of the City of Grapevine, Texas, needed a better way to manage sales and marketing data after struggling with a difficult, inconsistent CRM system. Their old process created duplicate information, wasted time, and led to skewed data across multiple workflows.

Simpleview implemented Simpleview CRM to centralize data management and standardize the bureau’s workflows. As a result, Grapevine achieved 100% user adoption across 47 employees, imported more than 160 spreadsheets, organized 17,204 contacts, completed 7,271 traces, identified all duplicate contact information, reached 99% active sales profiles, and geocoded 91% of listings.

Grapevine Convention & Visitors Bureau

Barry Lewis

Director of Marketing