Case Study: Arlington Convention and Visitors Bureau boosts traffic and monetization with Simpleview SEO and PPC

Arlington Convention and Visitors Bureau - Customer Case Study

Arlington Convention and Visitors Bureau, the official DMO for Arlington, Texas, worked with Simpleview after redesigning and relaunching its website in 2012. The domain change and new site structure created significant search engine and visitor challenges, which hurt overall traffic and rankings.

Simpleview implemented targeted SEO and pay-per-click campaigns, supported by Omniture analytics and keyword research, to rebuild search visibility and monetize event pages. The results were strong: Arlington CVB saw 30% more unique visitors year-over-year in October 2013, organic search traffic increased by 63% year-over-year, and the PPC program generated nearly 5,000 clicks per month.

Arlington Convention and Visitors Bureau