Case Study: Firecrawl achieves 9X ROAS and $672K in new ARR with SimpleTiger PPC

Firecrawl drives $672,000 in new ARR with SimpleTiger

Firecrawl, a developer-centric data platform for web scraping and LLM-ready data, faced stalled growth despite a strong organic presence and an effective product. Their ambition was to aggressively expand their user base through paid advertising, a channel they had no prior experience with. They engaged the marketing agency SimpleTiger to implement a paid search solution.

SimpleTiger built and launched Firecrawl's inaugural Google Ads campaign from the ground up, focusing on high-intent keywords. Through a tightly-focused demand capture strategy and continuous optimization, the campaign generated over 1,400 new paid subscriptions and plan upgrades in one quarter. This effort resulted in $672,000 of new attributed annual recurring revenue and delivered a 9.01x return on ad spend, inclusive of agency fees.

Firecrawl