Case Study: Year Round Brown achieves a 20% increase in revenue with SimpleTexting

Year Round Brown Increased Revenue By 20% With Text Promotions

Year Round Brown, the largest locally owned tanning brand in South Dakota with 10 locations, needed a fast, reliable way to notify customers that its annual "Biggest Sale of the Year" had been shifted due to COVID-19 and to drive in-store purchases. The retailer adopted SimpleTexting’s SMS/MMS texting platform to reach past and current customers with urgent, time-sensitive promotions.

SimpleTexting provided easy onboarding, responsive support, an SMS inbox for managing replies, and MMS capability to send image-rich offers that boosted engagement. By integrating SimpleTexting into its early-summer marketing campaign, Year Round Brown drove a 20% increase in revenue compared to the previous year.

Year Round Brown

Kaitlin Brodeur

Marketing Executive