Case Study: Workforce Solutions boosts hiring fair attendance with SimpleTexting

Workforce Solutions increases hiring fair attendance with text message reminders

Workforce Solutions for the Heart of Texas is a nonprofit that hosts job fairs and other employment events for jobseekers, employers, and businesses. The team struggled with low turnout: even when 200–300 people registered for a hiring event, fewer than half typically attended. To improve attendance, they looked for an easy-to-use text messaging tool and chose SimpleTexting.

Using SimpleTexting’s SMS platform, Workforce Solutions sent event reminder texts one week and one day before each hiring fair. The reminders helped hold registrants accountable and led to significantly higher attendance, with the organization reporting more hiring fair attendees than before they started using text reminders. SimpleTexting proved to be a cost-effective, user-friendly solution that delivered strong results for Workforce Solutions.

Workforce Solutions

April Dossey

Digital Marketing Specialist