Case Study: Wake Forest University achieves reliable in-the-moment data collection and higher survey completion with SimpleTexting

Why Wake Forest University Is Using Texting in Their Long-Term Research Study

Wake Forest University’s psychology department ran a 10‑month experience sampling study that required collecting in‑the‑moment responses twice daily from nearly 150 participants. The challenge was sending and managing hundreds of time‑sensitive survey texts per day and ensuring participants could access surveys with unique ID numbers, so the team chose SimpleTexting’s SMS platform to handle the volume and logistics.

SimpleTexting enabled Wake Forest to duplicate and schedule campaigns, import custom fields (participant ID numbers) from CSVs, and target contact lists, with the flexibility of a month‑to‑month, no‑contract plan. The result was reliable delivery of hundreds of texts daily, major time savings for coordinators, and a strong survey completion rate driven by SMS’s higher open and click‑through rates, providing Wake Forest University with dependable in‑the‑moment data.

Wake Forest University

Ashley Hawkins Parham

Program Coordinator