Case Study: Any Baby Can achieves streamlined family outreach and faster responses with SimpleTexting

Why This Nonprofit Turned to Texts to Help Families and Children In Need

Any Baby Can, a San Antonio nonprofit serving families with children facing disabilities since 1982, struggled to manage hundreds of weekly assistance requests and slow responses to phone calls and emails. After case managers noticed much quicker replies via text when they switched to cell phones, they turned to SimpleTexting to scale two‑way texting across their programs.

Using SimpleTexting — which text‑enabled their long‑standing toll‑free number, provides multi‑user access, and lets them import call logs and upload client data — Any Baby Can now sends automated intake confirmations, prescription refill reminders, class and event notifications, and bulk RSVP links. The SimpleTexting platform sped up responses, streamlined intake so families know when to expect contact, improved prescription and appointment adherence, and made staff communication and outreach far more efficient.

Any Baby Can

Jana Grohman

Chief Operating Officer