Case Study: SmileDirectClub Boosts Brand Awareness and Engagement with SimpleTexting

Why SmileDirectClub Used SimpleTexting for Their Times Square Debut

SmileDirectClub worked with SimpleTexting and Tiger Party New York to boost brand awareness and engage fans during a Times Square billboard campaign. Their challenge was to capture attention from the huge pedestrian audience and turn that exposure into measurable leads through an interactive experience.

Using SimpleTexting’s SMS keyword and API, the team text-enabled the billboard so people could subscribe, submit smile-worthy messages, and have approved posts appear on screen. In just 10 hours, the campaign drew more than 1,580 participants and generated nearly 300 smiles displayed on the billboard, giving SmileDirectClub a clear interactive marketing result with measurable engagement.

SmileDirectClub