Case Study: Whisker Seeker Tackle achieves a 25% conversion rate with SimpleTexting's MegaDeals SMS program

Whisker Seeker Tackle Sees a 25% Conversion Rate From Its MegaDeals Text Promotions

Whisker Seeker Tackle, an Iowa‑based maker of catfish gear, wanted to build a mobile‑first marketing channel—called MegaDeals—to drive higher engagement with exclusive, mobile‑only offers. Founder Matt Davis chose SimpleTexting for its intuitive SMS/MMS platform and used on‑site pop‑ups to build an opt‑in list, promising a clear cadence of messages to keep unsubscribe rates low.

Using SimpleTexting’s SMS/MMS and template features, WST sends monthly image‑rich MegaDeal texts that create anticipation and make it easy to repeat successful campaigns. The program delivers an average 25% conversion rate, click‑through rates as high as 47% (with MMS tests showing a 52% lift), and an opt‑out rate around 0.5%, helping drive significant e‑commerce growth.

Whisker Seeker Tackle

Matt Davis

Entrepreneur