Case Study: Unibroue achieves increased brand awareness for A Tout le Monde with SimpleTexting

Unibroue - Customer Case Study

Unibroue launched A Tout le Monde, a Megadeth collaboration beer, and needed to boost brand awareness across the U.S. and Canada while navigating varying state contest regulations. To drive engagement, Unibroue partnered with SimpleTexting and used its SMS platform (short code 555888) to run a text-to-win sweepstakes alongside a branded landing page.

SimpleTexting provided the text-entry channel with the keyword UNIBROUE, optional age verification, and messaging workflows that complemented the web entry form. The campaign awarded 10 limited-edition Megadeth guitars (five winners per entry method), successfully raised awareness for A Tout le Monde, and led Unibroue to plan three more contests—showing SimpleTexting helped deliver compliant, effective SMS engagement for the launch.

Unibroue

Andreanne Poitras

President