Case Study: Barnyard Dollar Store and More achieves increased customer loyalty and repeat visits with SimpleTexting

This Upscale Dollar Store Keeps Customers Coming Back with Exclusive Texts

Barnyard Dollar Store and More, an upscale dollar store in Frisco, Texas founded by Steve McKinley, needed a way to build awareness and keep customers returning after its grand opening. To reach and retain the “Barnyarders” audience digitally, the store chose SimpleTexting as its text-marketing platform to promote exclusive offers and drive in-store traffic.

Using SimpleTexting, Barnyard added a website sign-up form and the keyword Barnyard (text to 555888), promoted opt-ins on receipts and in-store, and sends a weekly Thursday MMS/text with members-only deals that customers show at checkout. The SimpleTexting program proved easy to use and helped grow loyalty and repeat visits—Barnyard celebrated its one-year anniversary with a 5‑star Facebook rating and 80+ Google reviews, and staff report frequent in-store redemptions and customers who regularly present texts at checkout.

Barnyard Dollar Store and More

Steve McKinley

Barnyard Dollar Store and More