Case Study: Baby Tula achieves a 1,668% ROI and 50% click-through rate with SimpleTexting

The Internet’s Most-Loved Baby Carrier Uses Texts to Increase Sales

Baby Tula, a popular e‑commerce maker of stylish baby carriers, needed a marketing channel with much higher open and click rates than email to notify fans about its limited‑edition Signature Carrier drops. To solve that challenge they partnered with SimpleTexting to build an SMS strategy for instant product announcements.

Using SimpleTexting’s embeddable web form, Baby Tula collected hundreds of phone numbers from a pop‑up and landing page (amplified via social posts), then sent timed SMS alerts when new drops went live. The campaign now reaches thousands of subscribers, delivered a 50% click‑through rate on a recent send (vs. <3% typical email CTR) and produced a 1,668% ROI from a single text.

Baby Tula

Jessica Carlson

Marketing Manager