Case Study: Euphoria Fest sells 230 last-minute tickets (10x email conversion) with SimpleTexting

The Conversion Rate Went Crazy When They Danced with SMS

Euphoria Fest, an annual Austin music and arts festival, needed to drive last‑minute ticket sales for its 2017 event. They partnered with SimpleTexting to test SMS marketing, using short text messages to deliver a 25% off promo code to an opt‑in audience in the days leading up to the festival.

SimpleTexting helped Euphoria Fest build and migrate an opt‑in SMS list (via web sales and post‑event sign‑up checkboxes) and send three promo texts with code FOMO25; those messages sold 230 tickets, produced roughly a 2% conversion rate — about 10× higher than their typical email CR — and proved cost‑effective and easy to scale thanks to SimpleTexting’s support and pricing.

Euphoria Fest

Jameson Pitts