Case Study: The Barn Bowl & Bistro fills slow periods and boosts sales with SimpleTexting

The Barn Bowl & Bistro Uses Text Messages for Real-Time Marketing

The Barn Bowl & Bistro, a popular bowling and dining spot on Martha’s Vineyard, needed a way to reach year‑round locals more effectively than seasonal print ads. Managing Partner Mike Sawyer turned to SimpleTexting three years ago, using its SMS platform (short code 555888 and keyword THEBARNMV), sign‑up forms and mobile app to build a local subscriber list and deliver real‑time messages.

Using SimpleTexting, The Barn sends time‑sensitive promotions and last‑minute specials (for example a 4 pm dinner promo or Prime Rib Night) to drive immediate traffic during slow periods. The result: consistent increases in same‑day traffic and sales, a measurable impact on the bottom line (“Text marketing 100% impacts our bottom‑line”), and reduced ad spend across other channels thanks to SimpleTexting’s easy‑to‑use platform, memorable short code and on‑the‑go app.

The Barn Bowl & Bistro

Mike Sawyer

Managing Partner