Case Study: Broken Spoke Boutique achieves state‑wide retail and e‑commerce growth with SimpleTexting

Texting Helps Broken Spoke Boutique Grow Across Nebraska

Broken Spoke Boutique, a small retail and e‑commerce shop in Valentine, Nebraska, needed a reliable way to reach locals and the roughly 50,000 annual tourists who visit the town, while staying organized as a self‑employed owner. They adopted SimpleTexting’s SMS marketing platform — using features like the Birthday Text app, keyword signups, QR codes, and the in‑app URL shortener — to create a direct, guaranteed channel to customers.

With SimpleTexting, Broken Spoke automated birthday offers, promoted sales and events, and tracked campaign performance to drive both in‑store and online traffic; website views spike after texts, and their SMS campaigns produce a click‑through rate nearly 24% higher than typical retail emails. The result is stronger repeat visits, higher e‑commerce conversions, and fast operational communication (like same‑day closures or flash sales) that keeps customers statewide and beyond engaged.

Broken Spoke Boutique

Whitney Mayhew

Broken Spoke Boutique