Case Study: Sports 1 Marketing achieves a 30% response-rate increase with SimpleTexting

Text Reminders Increase Sports 1 Marketing’s Response Rate by 30%

Sports 1 Marketing (S1M), a California sports and entertainment marketing firm, used its Aggregated Marketing Platform (AMP) to deliver digital gift bags at LA Galaxy’s Orange County Tournament of Champions. They ran an SMS entry campaign but found many people who texted the keyword to opt in never completed the redemption, so S1M selected SimpleTexting’s SMS platform and analytics to power and monitor the campaign.

Using SimpleTexting’s analytics to identify drop‑offs, S1M sent a single targeted follow‑up text reminder with the redemption link to non‑converters. That simple SMS reminder lifted gift redemptions by 30% and provided clearer metrics for optimization, a result S1M attributes to SimpleTexting’s features and responsiveness.

Sports 1 Marketing

Mike Allen

Digital Account Manager