Case Study: South Arkansas Community College increases student engagement and tour bookings with SimpleTexting

South Arkansas Community College Uses SMS To Connect With Students

South Arkansas Community College faced a major communication challenge: students rarely checked email (open rates under 10%), making recruitment and engagement difficult. To reach both prospective and current students more effectively, Marketing Director Heath Weldrop adopted SimpleTexting’s SMS/text messaging platform as a cost‑effective alternative.

Using SimpleTexting, South Arkansas Community College implemented sign‑up cards and campus keywords to enable two‑way texting, personalized follow‑ups, and tour coordination by text. In about six months the college saw markedly better prospect responses, is arranging “more tours than we’ve probably ever done,” and is expanding texts campus‑wide for news, events, and promotions—demonstrating measurable improvement in student engagement through SimpleTexting.

South Arkansas Community College

Heath Waldrop

Marketing Director