Case Study: Soul Focus Sports gets runners to the starting line with SimpleTexting

Soul Focus Sports Uses SMS To Get Runners To The Starting Line

Soul Focus Sports, a California-based athletic events marketing group, needed a reliable way to coordinate a complex Under Armour five-mile race with four separate start lines across Manhattan and Brooklyn. To improve attendee communication and streamline event logistics, Soul Focus turned to SimpleTexting’s SMS platform to deliver confirmations, reminders, MMS images and real‑time updates.

Using SimpleTexting, Soul Focus captured opt-ins at registration and reached what founder J.T. Service estimates as 100% of their email list with texts (about 1% unsubscribed), sending just 1–2 helpful messages per week. The team used MMS and live replies from the SimpleTexting dashboard to troubleshoot on race day, and relied on built-in analytics for click-through, delivery and unsubscribe metrics. The result was smoother race-day operations, higher participant engagement and actionable feedback, and a plan to scale SMS for future events.

Soul Focus Sports