Case Study: Prescott Farmers Market achieves higher foot traffic with SimpleTexting

Prescott Farmers Market Increases Foot Traffic with Text Messages

Prescott Farmers Market, a year‑round Arizona market with more than 50 vendors, needed a faster, more reliable way to inform the community about what's for sale and to drive visitors to events—email open rates in the industry were low. To solve this, they turned to SimpleTexting and its SMS platform to reach customers with timely market announcements and reminders.

SimpleTexting implemented a website pop‑up form to capture names, phone numbers and a custom location field, creating dynamic audience segments for targeted texts. Prescott Farmers Market now sends day‑of product and event alerts plus pop‑up market reminders that have boosted foot traffic and engagement; with texts read by about 98% of recipients and strong positive feedback, PFM plans to expand SimpleTexting for volunteer communications as well.

Prescott Farmers Market

Kathleen Yetman

Executive Director