Case Study: NAPA Auto Parts achieves rapid, scalable DC-to-store SMS communication across four states with SimpleTexting

NAPA Auto Parts Text Enables Regional Distribution Centers In Four States—And Growing!

NAPA Auto Parts, represented by creative agency Arthur Elliott, needed a faster, more reliable way to push time-sensitive updates from regional distribution centers down to individual shop owners. To solve that communication gap they turned to SimpleTexting’s SMS platform to deliver promotions, product updates, and operational notices directly to store managers.

Arthur Elliott implemented SimpleTexting to pilot texting at the Portland DC and, in just under a year, scaled the program to four regional hubs across the U.S.; messages now reach 80–300 individual NAPA owners in seconds and can be sent within an hour of receiving corporate information. The SimpleTexting solution has become a primary communications channel for those regions, improved internal processes with positive end-user feedback, and positions the team to expand SMS reach to more states.

NAPA Auto Parts

Chelsea Bodziak

Strategy Manager