Case Study: Metals Fabrication Company achieves 99% employee text-enablement with SimpleTexting

Metals Fabrication Successfully Text Enables 99% Of Their Team

Metals Fabrication Company, a second-generation, family-owned structural steel provider serving the western U.S., needed a fast, reliable way to reach 150+ hourly employees who have limited computer access and very short breaks. To close gaps in urgent notices, shift updates and safety communications they adopted SimpleTexting’s SMS communications service.

Using SimpleTexting, Metals Fabrication rolled out company-wide SMS alerts, targeted shift and COVID-19 updates, and text-to-vote polls for quarterly charity donations; within months 99% of employees had joined the internal text network. SimpleTexting’s platform saved managers time with automated vote counting and segmented messages, improved remote reach during COVID-19, and is now being expanded for benefits enrollment and ongoing safety communications.

Metals Fabrication Company

Angie Parker

AP Manager