Case Study: Main Squeeze Juice Co. increases smoothie sales and foot traffic with SimpleTexting

Main Squeeze Juice Co. Uses Text Messages to Sell More Smoothies

Main Squeeze Juice Co., a rapidly growing smoothie and juice-bar chain, needed a reliable way to get timely promotions and event info in front of customers across multiple franchise locations. To ensure high read rates and quick customer response, they adopted SMS marketing using the SimpleTexting platform.

Franchise owners notify the marketing team of events and offers, and the team drafts and schedules location-specific messages in SimpleTexting—making sure each text includes the Main Squeeze name, address, and required disclaimers. The result: high open rates and a “tremendous impact almost every time” a text goes out, driving more customers through the door, boosting sales, and scaling text campaigns from five locations with plans to expand to many more.

Main Squeeze Juice Co.

Thomas Nieto

Chief Executive Officer