Case Study: Loretto cuts message delivery to minutes and boosts employee engagement with SimpleTexting

Loretto Swaps Their In-House SMS Solution For SimpleTexting

Loretto, a comprehensive continuing healthcare organization and the sixth-largest employer in central New York with more than 2,500 employees, needed a faster, more reliable way to reach frontline direct-care workers (about 65% of whom aren’t on computers). After their in-house texting tool proved limited—unable to support two-way conversations and slow to deliver messages—they turned to SimpleTexting’s SMS platform and API for a more robust internal communications solution.

Using SimpleTexting, Loretto quickly uploaded contacts and connected the platform to their HR system for automated list updates, enabling two-way messaging, scheduling, and rapid mass delivery. The change cut message delivery from hours to minutes, boosted response rates (150 survey responses in 10 minutes), helped distribute 250 emergency food bags, and let Loretto communicate promptly with all 2,500+ employees for both urgent and proactive needs.

Loretto

Brandon Claps

IT Infrastructure Manager