Case Study: Blu Moon Design boosts sales and customer engagement with SimpleTexting

Learn Why This Clothing Boutique Uses SMS To Announce New Products

Blu Moon Design, a handmade girls' clothing boutique run by Kristi Brady, needed a way to stand out among thousands of online stores and quickly notify busy moms about sales and new product launches. To reach customers where they are, Blu Moon Design adopted SimpleTexting's SMS/MMS text‑message marketing platform to build a subscriber list and send timely promotions.

Using SimpleTexting, Kristi launched a keyword campaign (BLUMO to 555888), sent MMS images of new collections, and used the built‑in link shortener and tracked promo codes to measure results; one campaign saw a 38% click‑through rate and about 15% of welcome‑message subscribers redeemed the coupon, with very few unsubscribes—driving clear increases in customer engagement and sales.

Blu Moon Design

Kristi Brady

Designer