Case Study: GRAFFT Chicago Real Estate drives more showings and faster lead follow-up with SimpleTexting

Leading Chicago Real Estate Firm Uses SMS To Drive More Showings

GRAFFT Chicago Real Estate, led by John Michael Grafft, needed a way to stand out in the crowded downtown Chicago market and be instantly available to interested buyers. Seeking two-way, text-first communication, the firm turned to SimpleTexting to add SMS marketing—using keyword campaigns and autoresponders—to capture numbers and deliver property details on demand.

Using SimpleTexting’s keyword-triggered autoresponders and link-tracked property pages, GRAFFT Chicago Real Estate automated immediate, personalized responses to inquiries, routed serious leads for rapid follow-up, and spent far less time chasing unqualified prospects. The result: faster lead engagement, more showings driven by text-originated interest, and a clear competitive edge in a busy market thanks to SimpleTexting’s scalable SMS tools.

GRAFFT Chicago Real Estate

John Michael

Owner