Case Study: Jurassic Quest achieves 98% click-through rates and real-time visitor engagement with SimpleTexting

Jurassic Quest Sees 98% Click-Through Rates on Its Texts

Jurassic Quest, the largest exhibition of life-size, moving dinosaurs in North America, pivoted to a drive-thru format during COVID-19 and needed a reliable way to share time-sensitive updates and keep visitors engaged. Jurassic Quest turned to SimpleTexting’s SMS platform to send weather alerts, deliver pre-show audio tour links, and offer live visitor interaction.

SimpleTexting provided automated alerts, an audio-tour link campaign, and a toll-free two-way number (844-DINO-411) for park-ranger Q&A that multiple team members can manage. The program reached over half a million visitors, generated nearly 4,000 questions in 90 days, and produced click-through rates as high as 98%, making SimpleTexting central to Jurassic Quest’s guest communication.

Jurassic Quest

Kimberly Stoilis

Marketing Director