Case Study: ViewSpark achieves 5x higher donor response rates with SimpleTexting

How ViewSpark Helps Nonprofits See 5x Higher Response Rates

ViewSpark is a platform that helps nonprofits capture and share real‑time mobile and desktop content to deepen donor engagement and improve retention. Facing an industry average donor retention rate of just 45.5%, ViewSpark upgraded its offering to include SMS capabilities powered by SimpleTexting’s API so organizations can reach supporters via the more intimate, high‑attention channel of text messaging.

By integrating SimpleTexting, ViewSpark enables outbound SMS/MMS and two‑way replies directly in its app, letting nonprofits send authentic updates and have donors respond immediately. That combination drove a reported 5x higher donor response rate, an average client ROI of over 9:1 last year, and higher engagement metrics (SMS CTRs around 17%) compared with traditional channels — demonstrating the measurable impact of SimpleTexting on nonprofit fundraising outcomes.

ViewSpark

Jeff Kliewer

Chief Executive Officer