Case Study: The Warehouse Sale achieves a 100% increase in SMS sign-ups and 20% CTR with SimpleTexting

How This Pop-Up Shoe Store Doubled Its SMS Sign-Up Rate

The Warehouse Sale, a traveling pop-up shoe store that resells returned brand-name shoes at steep discounts, needed a faster way to collect phone numbers and ZIP codes from website visitors, send targeted offers, and accurately track engagement. They turned to SimpleTexting’s SMS marketing platform, using embedded web forms, autoresponders, and segmentation to replace their old keyword-based sign-up process.

SimpleTexting implemented an on-site web form that captures phone and ZIP, automatic welcome texts, and location-based segments for targeted campaigns. Within 30 days The Warehouse Sale doubled the percentage of site visitors who signed up for texts, grew its list by 100%, achieved an average 20% click-through rate and over 99% delivery—results that drove measurable increases in foot traffic to their pop-ups.

The Warehouse Sale

Rachel Baileys

Marketing Manager