Case Study: Loggerhead Fitness boosts member engagement with SimpleTexting

How this Gym Uses SimpleTexting for Mass Texting and 1-on-1 Conversations

Loggerhead Fitness, a boutique fitness center in South Florida with close to 2,000 members, needed a better way to communicate with potential and current members. After relying on email and seeing that important messages were getting lost, the gym turned to SimpleTexting’s SMS platform to improve engagement and ensure messages were actually read.

With SimpleTexting, Loggerhead Fitness used multi-number texting to separate mass campaigns from 1-on-1 sales conversations, along with segmented contact lists and team member access. The result was much stronger communication: Rick Opton reported that while email open rates were only 20–30%, texts were opened at about a 90% rate within a minute, helping the gym reach members more effectively and streamline follow-ups.

Loggerhead Fitness

Rick Opton

Fitness Owner