Case Study: The Road Code achieves 70% of its business from SMS lead generation and a 20% close rate with SimpleTexting

How the Road Code Gets 70% of Its Leads Using SMS

The Road Code, an online vehicle marketplace, faced intense competition from big listing sites and needed a way to turn in-person "physical lot walkers" into measurable leads for dealerships. To reach that niche, The Road Code partnered with SimpleTexting and used its SMS/text-marketing platform to create a dealer-facing texting program promoted via keywords on vehicle window signs.

Using SimpleTexting, The Road Code enabled shoppers to text keywords (for example VIP1 to 555888) and receive vehicle or financing links while opt-in lead details were instantly forwarded to dealers’ phones. The SMS program helped The Road Code stand out, win dealership clients, and drive clear results: about 70% of its business now comes from the SMS product, some dealers average roughly 2 leads per day, and the company reports a 20% close rate with new customers.

The Road Code

Paul Brocky

Founder