Case Study: Columbus River Dragons achieves 400+ new SMS subscribers with SimpleTexting

How The Columbus River Dragons Collected Hundreds of Phone Numbers with Text-to-Win

The Columbus River Dragons, an expansion pro hockey team in Columbus, Georgia, needed a fast way to collect phone numbers and build a permissioned SMS audience to personalize fan engagement. Working with SimpleTexting, the team aimed to quickly deploy a text-to-win program to capture subscribers and introduce fans to their upcoming text-based marketing.

Using SimpleTexting’s platform they launched a text-to-win (fans text “WIN” to 888-706-4625), set up automated responses and triggers, and promoted the keyword across radio, retail posters, and in-arena channels. The SimpleTexting-powered contest was live within two days and grew the Dragons’ list into the triple digits—nearly 400 active subscribers—providing an immediate, measurable audience for future offers and interactive campaigns.

Columbus River Dragons

Zak DeBeaussaert

VP of Communications