Case Study: The Christian Connector achieves 5x more conversions with SimpleTexting

How The Christian Connector Drove 5x More Conversions with Texting vs. Email

The Christian Connector pairs high school students with Christian colleges and universities and relies on a free information-request form to generate leads. Facing difficulty getting prospects to take the next step through traditional channels, The Christian Connector began experimenting with SMS marketing and chose SimpleTexting for its strong compliance focus and affordable pricing to power those text campaigns.

Using SimpleTexting to send targeted SMS (including a $1,000 scholarship drawing), The Christian Connector achieved a 10% form completion rate from texts compared with a 16% email open rate and roughly a 2% email click-through rate—equating to about 5x higher completions via SimpleTexting SMS. The campaign substantially increased conversions and engagement, and TCC plans to continue expanding SMS outreach.

The Christian Connector

Thom Seagren

Founder and President