Case Study: Alabama Head Injury Foundation achieves 88% support group retention with SimpleTexting

How the Alabama Head Injury Foundation boosted support group retention rates to 88% using SMS

The Alabama Head Injury Foundation, a nonprofit that runs support groups and other services for people affected by head injuries, needed a reliable way to keep clients informed when the pandemic forced its in-person meetings to move online. Using SimpleTexting, the organization looked for a better way to share event updates, meeting links, and other important communications with members at once.

SimpleTexting helped the foundation implement segmented text lists based on geography and program participation, so clients only received relevant messages. The team also used reminder texts to boost attendance, and the result was an impressive 88% support group retention rate, while improving communication with geographically isolated clients.

Alabama Head Injury Foundation

Scott Powell

Executive Director