Case Study: U.S. Hunger boosts CTR by 83% with SimpleTexting

How Texting Increased U.S. Hunger’s Click Through Rate by 83%

U.S. Hunger, a national nonprofit focused on fighting food insecurity, needed a better way to reach people when it shifted from in-person events to online services during the pandemic. With many clients lacking reliable internet access, the organization turned to SimpleTexting and its SMS messaging tools, including keywords, to create an easier and more discreet way to connect with people in need.

Using SimpleTexting, U.S. Hunger launched text-based communication for its Full Cart virtual food bank, enabling automated replies, follow-ups, delivery updates, and feedback requests. The results were strong: SMS click-through rate reached 88%, average CTR rose to 77%, and the organization engaged over 20,000 recipients through text alone, more than doubling the industry-standard response rate.

U.S. Hunger

Alexandra

Client Experience Manager