Case Study: Chamberlain’s Steak & Chop House achieves business survival and surging orders during COVID-19 with SimpleTexting

How Texting Helped This Dallas Steakhouse During COVID-19

Chamberlain’s Steak & Chop House, a long-running, award-winning Dallas steakhouse, needed a fast, reliable way to communicate takeout and curbside specials to customers during Texas’s COVID-19 lockdowns. The restaurant turned to SimpleTexting’s SMS/text marketing service to reach guests directly when in-person dining was restricted.

Using SimpleTexting, Chamberlain’s imported OpenTable phone numbers, added a QR code on menus to grow subscribers, built a custom SMS landing page, and scaled messaging from about 100 texts a month to over 60,000 (increasing monthly spend by 2,400%). The campaign delivered measurable impact: text click-through rates were 720% higher than their email averages, incoming orders surged after sends, and the CFO credits SimpleTexting and its responsive support with helping the restaurant survive the crisis.

Chamberlain’s Steak & Chop House

Sheryl Kirchner

CFO