Case Study: Mendocino Farms achieves a smooth online-ordering launch by capturing customer emails with SimpleTexting

How Texting Helped Mendocino Farms Launch Online Ordering

Mendocino Farms, the fast-casual West Coast sandwich chain, needed a simple way to collect customer email addresses at its 27 locations to announce a new online ordering rollout. To solve this, they turned to SimpleTexting and its SMS data-collection/keyword feature to capture opt-in emails directly from customers’ phones.

SimpleTexting set up unique keywords for each location so guests could text a short code, receive an automated prompt to reply with their email, and have that data stored for export or integration with email marketing tools. The platform was implemented in about 24 hours, included unlimited keywords (avoiding extra fees), and was promoted via in-store signage; as a result, Mendocino Farms gathered location-segmented emails and launched online ordering at 25 of their 27 open locations.

Mendocino Farms

Erin Corcoran

Director of Technology