Case Study: Straightaway achieves faster nurse‑aide hiring and higher candidate engagement with SimpleTexting

How Straightaway Uses Texts to Solve the Nurse Aide Shortage Problem

Straightaway, a company that helps source, train, and retain nurse aides, faced worsening staffing shortages as demand for nurse aides climbs with the aging population. To reach mobile-first applicants and improve response rates, Straightaway adopted SimpleTexting’s business SMS platform to communicate directly with candidates.

Using SimpleTexting, Straightaway moved recruitment conversations to text—where messages see a 99% open rate versus under 20% for email—allowing recruiters to get replies within minutes, quickly schedule calls, and pre-screen candidates via SMS. SimpleTexting’s free incoming messages and inbox features for sorting and resolving conversations helped Straightaway generate more leads, streamline screening, and speed up hiring outreach, improving recruiter efficiency and candidate engagement.

Straightaway

Brandon Chesney

Recruiter