Case Study: Stony Brook University boosts sponsor value and lead capture with SimpleTexting

How Stony Brook University Uses SMS to Deliver Value to Its Sponsors

Stony Brook University, a public university with a large student body, wanted a better way to deliver value to athletic sponsors who were looking to advertise to students. To help meet that challenge, the university worked with SimpleTexting and used its SMS text-to-win contest feature to capture student engagement and generate sponsor leads.

With SimpleTexting, Stony Brook ran in-arena giveaways during basketball games, prompting students to text a keyword to enter and submit follow-up details like name and email. The program helped Stony Brook secure over 2,000 phone numbers to share with sponsors, boosting the university’s marketing value and helping justify larger sponsorships.

Stony Brook University

Jessica Fallica

Account Executives