Case Study: South Arkansas Community College boosts enrollment and student engagement with SimpleTexting

How South Arkansas College boosts enrollment rates and student service with SMS

South Arkansas Community College, a two-year community college in El Dorado, Arkansas, struggled with low engagement from prospective students who weren’t responding to email. The school needed a way to connect one-on-one with students and prospects through a channel they actually used, and turned to SimpleTexting for SMS-based communication.

With SimpleTexting, South Arkansas Community College implemented fast, two-way texting for student support and recruitment, including note-taking to track prior conversations and keep communication personalized. The result was stronger student satisfaction, higher conversion rates from leads to applicants, and consistent engagement from first contact through enrollment and beyond.

South Arkansas Community College

Heath Waldrop

Marketing Director