Case Study: Russell Marketing achieves increased launch funding and engagement with SimpleTexting

How Russell Marketing Uses SMS to Help Clients Launch Products

Russell Marketing is a product-launch agency that builds audiences and revenue for early-stage brands but was seeing email open rates stuck at 30–50%, so it needed a multichannel way to reach customers. To solve that gap the agency added SMS as a new touchpoint using SimpleTexting’s text-marketing platform (with one-click Mailchimp integration) alongside Facebook groups and landing pages.

Using SimpleTexting, Russell Marketing syncs subscribers from Mailchimp, collects phone numbers on launch pages, sends infrequent high-value texts, and monitors delivery and click-throughs via SimpleTexting’s analytics. The approach gave the agency a competitive advantage and helped clients — for example, Comet Smart Nightstand — raise over $600k on Indiegogo, while improving reach beyond email and strengthening pitches for new business.

Russell Marketing

Valerie Blomberg

Account Manager