Case Study: Rimpy Sahota boosts customer engagement and sales with SimpleTexting

How Rimpy Sahota Dominates The E-Commerce Space With Text Alerts

Rimpy Sahota is a Canadian womenswear brand founded by CEO Rimpy Sahota that emphasizes eco-conscious, size-inclusive fashion. Faced with the challenge of manually texting customers from a personal phone—an approach that was time‑consuming and hard to scale—Rimpy turned to the SimpleTexting platform to professionalize and automate her text marketing.

Using SimpleTexting, Rimpy automated campaigns, tracked link clicks in real time, and sent targeted messages to as many as 800 recipients at once. The vendor’s platform helped her discover higher engagement by combining promotions with personal, emotional copy, growing her subscriber list, increasing sales around events and launches, and allowing sustained, measurable text marketing over the past year with SimpleTexting.

Rimpy Sahota

Rimpy Sahota

Chief Executive Officer and Founder