Case Study: Primero Negocios grows client communication and reaches 170,000 contacts with SimpleTexting

How Primero Negocios Uses Text Message Automation to Empower Their Clients and Community

Primero Negocios, a marketing agency led by co-founder Gabriel Ortiz, needed an SMS platform that could keep up with a rapidly growing contact list and high-volume promotional campaigns. Their previous texting tools were too expensive and couldn’t reliably handle the scale they required, so they turned to **SimpleTexting** for a more affordable and dependable solution.

With **SimpleTexting**, Primero Negocios imported 170,000 contacts, automated promotional and informational texts, and helped clients segment audiences by language, including Spanish- and English-speaking groups. The platform also supported toll-free business texting, scheduled messages, and reporting, enabling local Hispanic businesses like the East Valley Hispanic Chamber of Commerce to communicate more effectively and text event audiences at scale.

Primero Negocios

Gabriel Ortiz

Co-Founder