Case Study: Amarillo Fellowship achieves 200 subscriber opt-ins and consistent twice-weekly devotional outreach with SimpleTexting

How One Texas Church Uses Texts to Encourage and Inspire

Amarillo Fellowship, a growing Texas church of about 600 members, needed a fresh way to engage its congregation and encourage people to get into the Word. They became a SimpleTexting customer and adopted the vendor’s mass texting/MMS platform and Scheduled Texts to pilot twice-weekly text devotionals.

Amarillo Fellowship set up the keyword AFDEVOTION to 555888, promoted it from the pulpit and on Facebook, and within two Sundays 200 people (about one-third of the congregation) had opted in. Using SimpleTexting’s platform to send scheduled MMS Scripture passages and short devotionals, the church achieved reliable, timely delivery, enthusiastic staff support, and measurable impact (200 subscribers and consistent twice-weekly outreach) with room to expand each ministry’s texting program.

Amarillo Fellowship

Laura Andress

Communications Pastor and Executive Assistant