Case Study: OIC of South Florida achieves increased program engagement and retention with SimpleTexting

How OIC of South Florida Uses SMS To Increase Program Engagement and Retention

OIC of South Florida is a community-based workforce development nonprofit serving unemployed and underemployed residents, but staff struggled to reach clients because many people weren’t responding to email or phone due to household technology limitations. To boost engagement and retention across their programs, OIC of South Florida turned to SimpleTexting for an accessible SMS solution.

Using SimpleTexting’s text-marketing platform with one- and two-way messaging, OIC of South Florida trained program managers to send targeted lists, text blasts, and reminders — averaging about 20 reminder messages per month — and to track analytics. The result was faster response times, higher event attendance and program participation, and clearer outreach visibility, with SimpleTexting’s customer success team providing quick support as they scaled.

OIC of South Florida

Whitney Larmond

Community Outreach Coordinator