Case Study: MJH Life Sciences lowers event attrition with SimpleTexting

How MJH Life Sciences lowers event attrition and builds personal connections with SMS

MJH Life Sciences, through its Cure Magazine team, needed a better way to keep event attendance high and gather attendee feedback. The healthcare publisher was relying on email for invitations and reminders, but wanted a two-way communication solution with higher response and open rates. SimpleTexting provided the SMS platform, giving the marketing and events teams an easy-to-use way to connect with their audience.

With SimpleTexting, MJH Life Sciences began sending text reminders for meetings and events, plus follow-up surveys and helpful links for virtual or in-person attendees. The results were strong: attrition dropped from an average of 19% with email alone to 12.75% with two text reminders, and later stabilized around 11% with one reminder. SimpleTexting also helped the team collect valuable attendee feedback and build more personal connections.

MJH Life Sciences

Melissa Hindle

Marketing Director