Case Study: Matykos Beauty achieves higher Amazon rankings and 1,000+ customer reviews with SimpleTexting

How Matykos Beauty Uses Texting to Beat the Amazon Algorithm

Matykos Beauty, an e‑commerce skincare brand selling on Amazon, faced the challenge of standing out in crowded search results and building customer trust through reviews. To create a direct, personal channel to buyers they partnered with SimpleTexting, using its SMS/text marketing tools (keywords and autoresponses) to engage customers after purchase.

Using SimpleTexting, Matykos added a product insert prompting customers to text the keyword "jaderoller," triggering an autoresponse with a survey and review link, plus periodic promotional and support messages. The campaign helped Matykos collect over 1,000 customer reviews with a 4.7‑star average, improved search rankings for key terms like “Jade Roller” and “Gua Sha Set,” and delivered actionable product feedback that boosted sales and product development.

Matykos Beauty